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SW-52549 - USA (Tennessee) - Athletic Department Development Management, Event Management and Ticketing Services - Deadline February 17,2022

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Posted Date : January 21,2022
Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : SW-52549
Government authority located in Tennessee; USA based organization looking for expert vendor for athletic department development management, event management and ticketing services.
[A] Budget: Looking for Proposal
[B] Scope of Service:
Vendor needs to provide athletic department development management, event management and ticketing software and services.
- The primary function of this vendor will be to provide ticketing software that will fulfill all athletic ticketing functions and sales, as well as provide tools for marketing, revenue generation, and customer service. The contracted vendor will be used at on-campus and off-campus athletic events for development and ticketing management.
- Objective is to maximize ticket sales and related revenue via a robust, fully integrated hosted ticketing technology solution that contemplates student ticketing and fundraising development requirements while providing a ‘white label’ ticketing platform for multivenue utilization.
- Customizable flexible secure system possessing the wherewithal and scale to conduct major high-volume individual ticket “on sales” for single/multi high-profile events. Ability to sell group and packaged tickets across all sales channels with discounting, variable and dynamic pricing capabilities
- System should be student ticketing savvy and effectively handle college fundraising/development requirements
- System architecture should be designed to facilitate system add-ons and be able to work with third party vendors to promote expansion while providing consumers with state-of-the-art functionality and the university compatibility to newly developed revenue generating technologies.
- Inclusive CRM and/or data mart structure and functionality, or ability to interface in real-time with third party systems to facilitate sales campaigns and contact management.
- Integration between ticketing, donor, marketing, and customer relationship management functions.
- Describe system’s capability to handle multiple client/venue databases within the same environment.  Include any restrictions regarding operator access/permissions.
- Provide information on any security experts on the software development team and include certifications and experience.
- Describe how the solution is capable of replicating similar events rather than going through the step-by-step process to build an event.
- Describe system’s capability to place seats on hold across multiple events of the venue and season at one time.
- Provide information on any partnerships and arrangements, both exclusive and non-exclusive, with outside support for selling tickets (secondary ticketing agreements) and social media services.
- Describe system’s capability to interface/talk to various ticketing platforms.
- Describe system’s capability for ticket reservation/on hold for various purposes or groups.
- Describe stored value ticketing (i.e., concessions and retail transactions) capabilities and any integration with third party providers.
- Describe the capabilities in the system to allow for package seats to be held in an account as an unpaid reservation that will be reflected in the sales figures.
- Describe the system’s capability to provide analytical information with regard to sales, emails, website hits, and other related extractable information.
- Describe the solution’s integration with a customer relationship management (CRM) module including contact management tools and integrations with outside companies. Describe how it integrates with all components across all platforms (donor, ticketing, e-commerce, e-mail, etc.).
Describe the ability to provide any “Apps” available for use on electronic devices. Describe all available functions in the App.
Marketing Services:
- Ability to track marketing initiatives.
- Social media tracking of ticket sales and recording of sale in CRM.
- Automated tweets and posts of ticket campaigns through the university’s social media outlets.
- Online media tracking of ticket sales and recording of sale in CRM.
- Advanced tracking and reporting mechanism of all sales related to marketing initiatives and campaigns.
- Points based rewards system for social media amplification, ticket sales, merchandise sales, donations, online content distribution, online content sales.
- Development, management, and sales of virtual season ticket including merchandise, in-venue and online content. Potential to add in sales of outside elements such as parking, hotel rooms, restaurant reservations, early ordering of in-venue concessions and everything surrounding the fan experience.
- Marketing automation process to track the behavior and information of each fan including all sales and touch points of purchases.
- Mobile access and use of ticket packages.
- Integration of concessions, content access, and merchandise purchases in-venue.
- Online retargeting and marketing integration of sales into Twitter, Facebook, In
[C] Eligibility:
- Onshore (US Organization Only);
[D] Work Performance:
Performance of the work will be Offsite.
Budget :
Deadline to Submit Proposals: February 17,2022
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$

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