MRB-18605 - USA (Tennessee) - Digital Marketing Campaign - Deadline January 7,2021

Posted Date : December 18,2020
Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : MRB-18605
Government Authority located in Tennessee; USA based organization looking for expert vendor for digital marketing campaign.
[A] Budget: Looking for Proposals
[B] Scope of Service:
Vendor needs to provide digital marketing campaign promoting safe travel to Goodlettsville to generate economic activity to preserve and restore jobs and tax revenue.
- Campaign Objectives
- Generate quality website traffic from travelers on 1,65 through Nashville or those interested in the Nashville area
- Showcase Goodlettsville's unique small-town assets to potential travelers
- Increase followers and website traffic from Facebook/instagram
- Provide constant communication and optimization based on campaign results
-  Sponsored Article o Topic related to travel safely thls spring
o Images and/or video in header o Site lin ks within article o Live social feed o Sharable on social channels
 - Promoted by headline impressions within publisher site newsfeed o Minimum goal of 80,000 - 100,000 impressions
- Paid Social o Facebook/instagram o Dual approach
- Landing Page Views
- Page Likes
o Utilize video or static images
o Minimum goal of 400,000 - 500,000 impressions
- Search Engine Marketing
 - Capture travelers looking for Nashville area hotels
 - Target top drive markets
- Huntsville, Birmingham, Memphis, Chicago, Louisville, Indianapolis
- Target active travelers on 1-65 o Minimum goal of 200,000 - 400,000 impressions
[C] Eligibility:
- Onshore (USA Organization Only);
[D] Work Performance:
Performance of the work will be Offsite. Vendor needs to carry work in their office location.
Budget :
Deadline to Submit Proposals: January 07,2021
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$