Posted Date : October 02,2020
Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : MRB-17852
Government Authority located in Tennessee; USA based organization looking for expert vendor for brand development, marketing, public relations and advertising services.
[A] Budget: Looking for Proposals
[B] Scope of Service:
Vendor needs to provide brand development, marketing, public relations and advertising services that will include design, production, reports, and administrative reconciliation services to assist the Department of Transportation in its efforts to increase litter prevention awareness in Tennessee, including the “Nobody Trashes Tennessee” campaign
- Website Development and Maintenance: The Contractor shall be responsible for the ongoing development and maintenance of an integrated website and Content Management System (CMS) and for providing all hardware, software, and telecommunications required for the development, deployment, hosting, operation and administration of the system. The State shall retain all rights to and ownership of all programming, coding, data and related deliverables resulting from the execution of the contract developed and provided by the Contractor. WordPress or an alternate product approved by TDOT IT shall be used.
- Definitions. For purposes of this Contract, definitions shall be as follows and as set forth in the
Contract:
a. Public Service Announcement – a message of the Nobody Trashes Tennessee campaign,
pre-approved by the State, that has the objective of raising awareness and changing public
attitudes and behaviors.
b. Ad – the way in which messages of the Nobody Trashes Tennessee campaign are
disseminated, including but not limited to written, audio, electronic, graphic, and digital.
c. Media Placement Plan – a detailed proposal, designed by the Contractor and approved by
the State, for placing paid media ads and public service announcements to disseminate the
litter prevention message of the Nobody Trashes Tennessee campaign.
d. Beautification Staff – employees of the State’s Highway Beautification Office.
e. Citizens Litter Prevention Hotline – the anonymous litter hotline established by TCA 54-1-401
et seq.
f. Keep Tennessee Beautiful (KTnB) – an organization that provides expertise in litter
prevention education, litter law enforcement, community enhancement through beautification,
and volunteer recruitment and management.
g. Trashsquatch and the Tri-Star Rangers – characters that are used to educate audiences on
litter prevention in the state of Tennessee.
h. Clean Out Your Car Event – Grassroots marketing event encouraging Tennesseans to keep
their car free of litter.
i. Nobody Trashes Tennessee – the State’s existing litter prevention campaign.
j. Visable Litter Study – The survey documents and the composition of litter across Tennessee,
including its quantity, and locations, and the direct and indirect costs of litter to communities
and businesses.
- Brand Development:
- It is the State’s goal to reduce the amount of roadside litter, reduce the amount of money
spent on litter pickup, and maintain constant litter prevention education awareness.
Additionally, the State’s goals are to build awareness of litter topics and the importance of
litter reduction, including but not limited to public safety, economic, and environmental
impacts.
- At the request of the State, the Contractor shall provide the development, or continuation,
of advertising concepts and campaign tactics utilizing the brand with an integrated
communications plan for a variety of audiences, including but not limited to, targeted
campaigns in distressed and at-risk counties as well as urban and suburban areas along
with a method to support, track, and maintain the brand in the promotion of the ‘Nobody
Trashes Tennessee’ litter prevention campaign.
- Strategic Planning:
- The Contractor shall create and develop a strategic plan for litter prevention in
Tennessee. Such plan shall include traditional and digital advertising as well as media
placement that supports the brand of Nobody Trashes Tennessee. This plan shall be
submitted to the State within sixty (60) days of contract execution for the State’s written
approval prior to the strategic plan being implemented by Contractor.
- The Contractor shall provide bi-annual updates to the strategic plan throughout the term
of the Contract as requested by the State. Plan updates shall include proposed
marketing and media strategies to expand promotional efforts within the State of
Tennessee
- Marketing Services:
- Provide creative services such as concept development, copy writing, art direction, layout and design, video and image collection, graphic design, asset organization and management, and other creative services needed to support, develop and track the State’s litter prevention brand and
marketi
[C] Eligibility:
- Onshore (USA Organization Only);
[D] Work Performance:
Performance of the work will be Offsite. Vendor needs to carry work in their office location.
Budget :
Deadline to Submit Proposals: November 02,2020
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$
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Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : MRB-17852
Government Authority located in Tennessee; USA based organization looking for expert vendor for brand development, marketing, public relations and advertising services.
[A] Budget: Looking for Proposals
[B] Scope of Service:
Vendor needs to provide brand development, marketing, public relations and advertising services that will include design, production, reports, and administrative reconciliation services to assist the Department of Transportation in its efforts to increase litter prevention awareness in Tennessee, including the “Nobody Trashes Tennessee” campaign
- Website Development and Maintenance: The Contractor shall be responsible for the ongoing development and maintenance of an integrated website and Content Management System (CMS) and for providing all hardware, software, and telecommunications required for the development, deployment, hosting, operation and administration of the system. The State shall retain all rights to and ownership of all programming, coding, data and related deliverables resulting from the execution of the contract developed and provided by the Contractor. WordPress or an alternate product approved by TDOT IT shall be used.
- Definitions. For purposes of this Contract, definitions shall be as follows and as set forth in the
Contract:
a. Public Service Announcement – a message of the Nobody Trashes Tennessee campaign,
pre-approved by the State, that has the objective of raising awareness and changing public
attitudes and behaviors.
b. Ad – the way in which messages of the Nobody Trashes Tennessee campaign are
disseminated, including but not limited to written, audio, electronic, graphic, and digital.
c. Media Placement Plan – a detailed proposal, designed by the Contractor and approved by
the State, for placing paid media ads and public service announcements to disseminate the
litter prevention message of the Nobody Trashes Tennessee campaign.
d. Beautification Staff – employees of the State’s Highway Beautification Office.
e. Citizens Litter Prevention Hotline – the anonymous litter hotline established by TCA 54-1-401
et seq.
f. Keep Tennessee Beautiful (KTnB) – an organization that provides expertise in litter
prevention education, litter law enforcement, community enhancement through beautification,
and volunteer recruitment and management.
g. Trashsquatch and the Tri-Star Rangers – characters that are used to educate audiences on
litter prevention in the state of Tennessee.
h. Clean Out Your Car Event – Grassroots marketing event encouraging Tennesseans to keep
their car free of litter.
i. Nobody Trashes Tennessee – the State’s existing litter prevention campaign.
j. Visable Litter Study – The survey documents and the composition of litter across Tennessee,
including its quantity, and locations, and the direct and indirect costs of litter to communities
and businesses.
- Brand Development:
- It is the State’s goal to reduce the amount of roadside litter, reduce the amount of money
spent on litter pickup, and maintain constant litter prevention education awareness.
Additionally, the State’s goals are to build awareness of litter topics and the importance of
litter reduction, including but not limited to public safety, economic, and environmental
impacts.
- At the request of the State, the Contractor shall provide the development, or continuation,
of advertising concepts and campaign tactics utilizing the brand with an integrated
communications plan for a variety of audiences, including but not limited to, targeted
campaigns in distressed and at-risk counties as well as urban and suburban areas along
with a method to support, track, and maintain the brand in the promotion of the ‘Nobody
Trashes Tennessee’ litter prevention campaign.
- Strategic Planning:
- The Contractor shall create and develop a strategic plan for litter prevention in
Tennessee. Such plan shall include traditional and digital advertising as well as media
placement that supports the brand of Nobody Trashes Tennessee. This plan shall be
submitted to the State within sixty (60) days of contract execution for the State’s written
approval prior to the strategic plan being implemented by Contractor.
- The Contractor shall provide bi-annual updates to the strategic plan throughout the term
of the Contract as requested by the State. Plan updates shall include proposed
marketing and media strategies to expand promotional efforts within the State of
Tennessee
- Marketing Services:
- Provide creative services such as concept development, copy writing, art direction, layout and design, video and image collection, graphic design, asset organization and management, and other creative services needed to support, develop and track the State’s litter prevention brand and
marketi
[C] Eligibility:
- Onshore (USA Organization Only);
[D] Work Performance:
Performance of the work will be Offsite. Vendor needs to carry work in their office location.
Budget :
Deadline to Submit Proposals: November 02,2020
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$
