Posted Date : September 30,2020
Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : MRB-17808
Government Authority located in Tennessee; USA based organization looking for expert vendor for digital marketing campaign.
[A] Budget: Looking for Proposals
[B] Scope of Service:
Vendor needs to provide digital marketing campaign promoting safe travel to Goodlettsville to generate economic activity to preserve and restore jobs and tax revenue.
- Campaign Objectives: -
• Generate quality website traffic from travellers on I-65 through Nashville or those interested in the Nashville area
• Showcase Goodlettsville’s unique small-town assets to potential travellers
• Increase followers and website traffic from Facebook/Instagram
• Provide constant communication and optimization based on campaign results
- Measuring Objectives: -
• Site growth in target markets
o Organic, direct traffic and direct campaign clicks
• Increase in new users in target markets
• Increase outbound link clicks to partner sites
• Increase in goal completions and session durations
o Monitoring demographics on site for top performing groups
- Sponsored Article
o Topic related to travel safely this fall
o Images and/or video in header
o Site links within article
o Live social feed
o Sharable on social channels
o Promoted by headline impressions within publisher site newsfeed
o Minimum goal of 80,000 - 100,000 impressions
• Paid Social
o Facebook/Instagram
o Dual approach
▪ Landing Page Views
▪ Page Likes
o Utilize video or static images
o Minimum goal of 400,000 - 500,000 impressions
• Search Engine Marketing
o Capture travellers looking for Nashville area hotels
o Target top drive markets
▪ Huntsville, Birmingham, Memphis, Chicago, Louisville, Indianapolis
o Target active travellers on I-65
o Minimum goal of 200,000 – 400,000 impressions
- For more information describe in document.
[C] Eligibility:
- Onshore (USA Organization Only);
[D] Work Performance:
Performance of the work will be Offsite. Vendor needs to carry work in their office location.
Budget :
Deadline to Submit Proposals: October 07,2020
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$
![]()
Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : MRB-17808
Government Authority located in Tennessee; USA based organization looking for expert vendor for digital marketing campaign.
[A] Budget: Looking for Proposals
[B] Scope of Service:
Vendor needs to provide digital marketing campaign promoting safe travel to Goodlettsville to generate economic activity to preserve and restore jobs and tax revenue.
- Campaign Objectives: -
• Generate quality website traffic from travellers on I-65 through Nashville or those interested in the Nashville area
• Showcase Goodlettsville’s unique small-town assets to potential travellers
• Increase followers and website traffic from Facebook/Instagram
• Provide constant communication and optimization based on campaign results
- Measuring Objectives: -
• Site growth in target markets
o Organic, direct traffic and direct campaign clicks
• Increase in new users in target markets
• Increase outbound link clicks to partner sites
• Increase in goal completions and session durations
o Monitoring demographics on site for top performing groups
- Sponsored Article
o Topic related to travel safely this fall
o Images and/or video in header
o Site links within article
o Live social feed
o Sharable on social channels
o Promoted by headline impressions within publisher site newsfeed
o Minimum goal of 80,000 - 100,000 impressions
• Paid Social
o Facebook/Instagram
o Dual approach
▪ Landing Page Views
▪ Page Likes
o Utilize video or static images
o Minimum goal of 400,000 - 500,000 impressions
• Search Engine Marketing
o Capture travellers looking for Nashville area hotels
o Target top drive markets
▪ Huntsville, Birmingham, Memphis, Chicago, Louisville, Indianapolis
o Target active travellers on I-65
o Minimum goal of 200,000 – 400,000 impressions
- For more information describe in document.
[C] Eligibility:
- Onshore (USA Organization Only);
[D] Work Performance:
Performance of the work will be Offsite. Vendor needs to carry work in their office location.
Budget :
Deadline to Submit Proposals: October 07,2020
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$