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MRB-17425 - USA (Tennessee) - Active Transportation Education, Safety and Awareness Campaign - Deadline September 16,2020

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Posted Date : August 24,2020
Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : MRB-17425
Government Authority located in Tennessee; USA based organization looking for expert vendor for active transportation education, safety, and awareness campaign.
[A] Budget: Looking for proposal
[B] Scope of Service:
(1) Vendor needs to provide to serve prudence to identify an agency with a capable staff that can produce compelling ideas and concepts while demonstrating the best strategy to manage the creative development, production, media placement, and all its team, subcontractors and vendors.
- The successor will execute a dynamic and creative Active Transportation Education, Safety, and Awareness Campaign targeted to a diverse population of audiences and users of Memphis’ public right of ways. Campaign strategies and messages shall be identified and developed to target audiences within two primary groups:
- Citywide users of public right of ways; and
- Users of at least four and up to eight specific corridors, intersections, or roadway crossings identified by the project team.
- The consultant will be encouraged to implement any novel, progressive tactics, such as various mini-campaigns or guerilla marketing, to capture the community’s attention and leave a lasting impression.
• A brochure/booklet/digital graphic guides on the most common information needed around bike/pedestrian laws and infrastructure;
• Infographics explaining how drivers interact with bike lanes, legal use of bike lanes, the meanings of various bike and pedestrian facility markings and signage, etc.;
• Video profiles of people who walk, ride, or scoot, and those who have been the victim of a traffic crash; and
• Video public service announcements for regarding applicable laws and need for greater awareness.
- The successor will commit to the start-up and close-out periods needed to run a successful 12-month media campaign. Through the duration of the 12-month campaign, the successor will commit to rolling out new content and project deliverables designed for sustaining reach and building toward a concluding event or milestone.
(2) All the questions must be submitted no later than August 28, 2020 
[C] Eligibility:
Onshore (US organization Only)
[D] Work Performance:
Performance of the work will be Offsite. Vendor needs to carry work in their office premises.
Budget :
Deadline to Submit Proposals: September 16,2020
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$

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